© Small Business Marketing Solutions ~ What we can do for you... ~ SBMS ~ 2009

Details of Our All Inclusive Marketing Program

Small Business Marketing Solutions has developed...

Small Business Marketing Solutions has developed an all-inclusive marketing program to help you maintain your existing customers and to generate new prospects for your services. For a small monthly fee, Small Business Marketing Solutions will provide you with an effective marketing program to achieve both your short and long term goals. Small Business Marketing Solutions works to construct a web site that works for you. It is not just pretty pictures and sales fluff, it is putting your story out and making sure people see it. There are technical aspects of web design that get you visits. It is necessary to fully understand that the artistic part of the web site is not what gets search engine attention, it is the technical flags that get the search engine to find your site and put it higher in the rankings so a person browsing the web will look at your offerings. It is also the electronic brochure about your company. It is an electronic brochure that grants you the "Power of Legitimacy" and builds the confidence in your prospective customer about your organization. We understand your business and we understand what your customers are looking for in a vendor. We want to make sure that we communicate that to your potential clients between the web site and the collateral materials and emailing campaign. Here is a compilation of the services that you will receive from Small Business Marketing Solutions as part of their all-inclusive program:

First:  A Complete marketing analysis defining markets and potentials (With formal quotation on services) at no charge.

Then, our all inclusive marketing program

  Web Site

  Collateral Marketing Materials

  Web Published Technical Articles

  Quarterly emailing to customers and prospects

  Management of Web site, Blog, and FAQ and continuous refreshing of collateral materials and marketing.

Web Site

Electronic Brochure
Your web site is an electronic brochure. When a prospect views your web site, it needs to establish your company as one that can be trusted to provide the services that the prospect needs to have. It is no different than a brochure that you might hand out. It is critical that your facilities, capabilities and company history are there for their viewing. A picture is worth a thousand words. The web site needs to be populated with process photos, pictures of the facility (inside and outside), and anything that would "brand" your company in the mind of the prospect. Any Collateral materials need to reflect the web site and your offerings. SBMS will provide a clean, well-organized web site that provides the information that a customer is looking for in vendor selection. We have developed a working template that is constructed in such a way as to make a web site work effectively for you when a prospect is looking for a vendor and also one that provides confidence that you possess the capabilities to support their needs.

SEO

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines. There are a number of ways in which a web site is constructed in order to increase the chances of visits by people browsing the web. The higher on the ranking of sites that pop up when someone is browsing, the more chance there is of a visit to your site. A few of the techniques that are not apparent to the general public are listed below.

Keywords

Key words are words used on your site. The browsers search the key words when someone uses them and the use of a word as a key word and then again elsewhere in the site allows for a higher rank by the browser. Small Business Marketing Solutions will work with you to identify key words that might be words that would be used in searches for your products or processes. Small Business Marketing Solutions will keep the key words updated with the latest buzz words so the search engines look to your web site for information.

FAQ (Frequently Asked Questions)

The search engines also pick these up. It is advantageous to use a key word in a FAQ. The questions are written by the site supposedly to provide information that is commonly asked, however it is also a platform to attract prospect attention. SBMS will update and make sure the Frequently Asked Questions provoke interest and also contain keywords and phrases that attract search engine attention.

Blogs

Seach engines also pick these up. Adding blogs keeps the site fresh and uses new industry buzzwords that someone might browse. It also portrays your company as a leader in the industry and providing information that is updated and current. The blog will be maintained on your web site and will be updated by SBMS. We will answer blogs from prospects and generate topics and blogs to keep the site current. We will make sure that the Blog contains key words and attracts search engine attention.

Article Directories

These are online repositories for articles that are downloaded by people to be part of presentations, or for some other use. You generate articles and then you post them on the various directories and they allow you links to your web site. They generate more hits for your web site. The article links allow for direct access to your site. These articles also generate the perception that your company is an expert in the field and can be depended upon for the latest and best information available. SBMS will ghost write articles and post them for you. We will also take any articles that your company can provide and format them so they can be put in Article Directories along with the SBMS articles to support the web site and brand your company.

Collateral Materials

There is still a need for collateral materials. Any time that you can communicate with a customer or prospect, you need to make sure that you constantly validate your organization. One key method is to make sure you use the "Power of Legitimacy". If it is in writing, it means something. There needs to be continuity between your electronic marketing and your collateral materials. You need to make sure that any time you communicate with a customer/prospect either electronically or by mail or in person, you include validating collateral materials. Don't just send a quote, send a proposal and attach collateral material, perhaps a flyer, a facilities list or an article that your company has written. Use any opportunity to "Brand" your company to your customer/prospect. When the banker or your insurance agent visit, make sure you have a marketing package to give them. Make sure your vendors know as much as they can about you. Marketing is not just getting new customers, it is establishing your business in the marketplace. The more validation that your business gets from the business community, the more confidence that a new prospect has in putting work in your facility. Small Business Marketing Solutions will design and produce collateral materials for this purpose. We will design and provide you electronic copies of various pieces of collateral materials that you can print off on a color laser or ink jet printer. You only print off what you need and do not have to go to the expense of a lot of printed materials that become dated. Small Business Marketing Solutions will custom design collateral materials such as facility lists, brochures, flyers, articles to suit your market and your company.

Email Campaigns

Direct mail has been replaced by electronic mail. You need to reach new customers by the best way possible. Having a consistent contact with the marketplace will grant you new opportunities. You may not see direct immediate results from your marketing effort. By "Branding" your company with an email campaign as part of your effort, keeps the "Buzz" going so when the prospect has the need, your company comes to mind. The old direct mail campaigns garnered only a couple of percent return and email does not do much better, but how many new customers do you need? If you only get a 2% return and you send out 100 emails, can you use two new customers? One key factor in marketing is to market to companies that are interested in your services. Small Business Marketing Solutions knows who they are and why they are interested in your services and targets only those prospective customers where there is the greatest chance of success in your company being selected to do their work.

Two Free Months... Yes, two months of our professional marketing services are yours free as a special incentive to join our program...

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